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A Seat in Soho: celebrating Soho’s quieter residential side
Earlier this month, we were fortunate enough to add immersive exhibition ‘A Seat in Soho’, to our pro-bono client base. We supported the team throughout its run from 17th May- 5th June, just off Carnaby Street in Soho.
As a non-profit multimedia installation, ‘A Seat in Soho’ used photography, lights and audio portraits in their curated ‘community living room’ at 8 Ganton Street to celebrate the voices, history and diversity of Soho’s lesser-known but two and half thousand-strong residential community.
Conceived by Stella Cecil and Tiphaine Tailleux and supported by Arts Council England, the exhibition featured 8 diverse residents – from the landlord of Soho staple The French House, to a Vietnamese refugee, to a tailor to the stars – telling stories of their life in Soho to offer visitors a rare glimpse of the area through residents’ eyes. These stories touched upon pressing issues of our times, including housing security, loneliness, the joys of nature and the challenges of a post-pandemic world. The set provided a quiet and sensory experience to reflect on these topics in an area usually renowned for its shopping and nightlife.
Ultimately, the project was a celebration of Soho’s diverse residential community and its longstanding social history as a place of refuge dating back to the settling of the Huguenots following their exile from France in the 17th Century. The curation team are currently working to host the portraits on a website for long-term public access, so watch this space!
We were glad to support such a moving and entertaining community-centric project with social media management and press canvassing including securing an appearance for Tiphaine on BBC London’s Jo Good show. If you are looking for media support on your own projects, please do get in touch today.
You can find further details and images from the exhibition at @aseatinsoho
Flyer design by @lucymaydesignstudio