Atelier appoints Farrer Kane & Co to deliver multi-channel communications to support ambitious business growth
Following a competitive pitch process, award-winning specialist finance lender Atelier has appointed Farrer Kane & Co to deliver multi-channel communications including media relations, content development and social media.
Atelier provides development finance solutions for SME lenders and intermediaries across the UK. The appointment comes at a pivotal point for Atelier, as it pursues an ambitious programme for growth and seeks to further grow the brand and profile among key target audiences.
Farrer Kane & Co will support Atelier as it differentiates its offer in a crowded market and builds its premium brand. The brief blends creative media campaigns with an eye to top-tier opportunities, and the development of the firm’s tone of voice and online content. In addition, Farrer Kane & Co will work closely with Atelier’s senior team to develop their personal profiles in support of firm-wide business objectives.
Chris Gardner, Joint CEO at Atelier, said: “Farrer Kane & Co has a strong track record delivering campaigns with impact for fast growth businesses. We’re delighted to be working with a team with such solid knowledge and experience in the real estate sector, as well as a tactical eye for the stories that will help us build our brand and ultimately, meet our growth targets.”
Alex Kane, Director at Farrer Kane & Co, said: “We love to partner with ambitious, fast-moving businesses who are making a mark in their industry – and Atelier is all that and more. We’re thrilled that the team has put their faith in us to deliver for them at such a key stage in their growth. They are innovators, bold thinkers and a business always striving to be better – and we’re excited to be supporting them as they move forward.”