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Flexible workspace operator Covalt appoints Farrer Kane & Co

Covalt is the UK’s first truly white label flexible workspace operator, launching last month with agreements already signed to manage more than 100,000 sq. ft of space. Founded by a team that combines more than forty years of property and hospitality experience, working for the likes of Cushman & Wakefield, Hilton, Habitas and Malmaison & Hotel du Vin Group, Covalt is poised to capitalise on booming demand for flexible workspace.

Having won a competitive pitch, Farrer Kane & Co launched the brand to the press, securing opportunities for Covalt across both national and trade outlets that stressed the operator’s key points of difference in an increasingly crowded market. Ongoing support will include media relations alongside social media and website content generation.

Calum Russell, CEO of Covalt, said: “We are really pleased to be working with Farrer Kane & Co. The media launch really cut through and has provided a really good platform to continue growing the visibility of Covalt. Farrer Kane & Co has both a deep understanding of my sector as well as how the media operates, which is pretty rare. It looks set to be an effective partnership.”

Alex Kane, Director of Farrer Kane & Co, said: “Covalt is exactly the kind of business we like to work for: occupying a fast-growing market and having an exciting story to tell. We’re pleased that Covalt selected us to tell its story and we really look forward to continuing to work together.”