Farrer Kane & Co appointed by Bridge to provide multi-channel communications support
Farrer Kane & Co has been appointed by Bridge, the world’s first fund finance marketplace, to provide communications support for its platform launch. The agency will also be providing ongoing communications support to Bridge, including media liaison, social media and content development.
Founded by former NatWest Group Director Andrew Frazer Smith, Bridge will provide a new marketplace for fund finance. The cloud-based platform allows alternative investment funds, or those working on their behalf, to arrange capital call facilities in real time, making significant time and cost savings for borrowers and lenders.
Following a successful press launch with coverage secured in key target media – including an exclusive with The Drawdown – Farrer Kane & Co will support Bridge as it builds profile for its innovative, world-first platform amongst both prospective borrower and lender clients. The broad brief includes media relations, support on content website content development and wider business assets, in addition to copywriting for both Bridge and Andrew Frazer Smith’s social media profiles.
Andrew Frazer Smith, founder of Bridge, comments: “Farrer Kane & Co has pedigree in working with key players in the fund finance industry, and strong media connections in this space. The team is a natural partner to help bring Bridge to market, and build its presence.”
Alex Kane, Director at Farrer Kane & Co, comments: “Bridge is an innovative solution for an outdated market, and we’re delighted Andrew chose us to be its partner, helping to launch and continue building the platform’s profile. We love the opportunity to support the growth of ambitious new businesses and look forward to continuing to deliver for Bridge and build on a strong media launch as we enter the new year.”
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