Blogs, Responsible business
The Felix Project’s Restaurants Feed London campaign kicks off at JOIA, Battersea
By Zara Abdullah, Account Executive
Recently, Eleanor and I had the pleasure and privilege of attending the launch event for The Felix Project’s Restaurants Feeds London campaign, which kicked off on May 28th – otherwise known as World Hunger Day. Now in its second iteration, the campaign aims to fight London’s hunger crisis by calling on restaurants across the capital to add an optional £1 donation onto customers’ bills to help distribute quality food to those who need it the most, with restaurant giants including Brigadiers and Dinner by Heston Blumenthal currently taking part.
The launch event was fantastic and we are so glad to have been able to attend, supporting such a worthwhile cause in a beautiful location. Hosted by JOIA Battersea, which occupies several floors in art’otel London Battersea Power Station, the restaurant boasts panoramic views across the surrounding areas. To add to the experience, Michelin-starred chef Henrique Sá Pessoa of JOIA was also in attendance, hard at work in the kitchen crafting delicious canapés including pan con tomate and tortilla for guests to enjoy. The best part was that they were made with surplus food provided by The Felix Project – demonstrating the quality and freshness of ingredients that would have otherwise gone to waste.
I’m so glad to have had the opportunity to work with the team at The Felix Project, and to have worked on media relations that played a part in growing the campaign from seven restaurant sign-ups last year to a brilliant 44 this year. We had the pleasure of visiting The Felix Project’s Poplar food depot earlier in the year and witnessing first-hand the scale of the work that the charity undertakes every day was truly inspiring. Last year alone The Felix Project served 32 million meals to 1,119 community organisations and over 170 schools across every London borough!
Being able to provide PR support to worthwhile causes that need it is one of my favourite parts of working at Farrer Kane & Co, and I’m looking forward to all the new ways we can support The Felix Project in future. I think I know where I’m going to be spending my agency volunteering day this year…
