News

Katie Herbert Appointed Director at Farrer Kane & Co

Farrer Kane & Co is pleased to announce the appointment of Katie Herbert as Director, further strengthening the firm’s leadership team and enhancing its capabilities across the property sector.

Katie joins after a number of years at international financial services-focused communications agency, Instinctif Partners.

The senior hire marks Farrer Kane & Co’s continued expansion after a flurry of client wins across law, professional services and real estate.

Katie brings a wealth of experience spanning ‘big’ agency, boutique firms, and in-house communication roles, working with some of the UK’s most recognisable real estate brands, including Berkeley Homes, Barratt Redrow, BNP Paribas Real Estate/Strutt & Parker, Cushman & Wakefield, and Jackson-Stops.

Commenting on her appointment, Katie Herbert said:

“I am delighted to join the Farrer Kane & Co team and support their great work in the property space. The firm has a strong reputation for delivering high-quality, tailored advice, and I’m looking forward to contributing to its continued success while working closely with clients across the property sector.“

Katie’s deep sector knowledge has enabled her to cover all aspects of the built environment, from luxury sales to proptech and heritage. In her new role as Director, she will play a key role in contributing to the firm’s long-term vision, reflecting its ongoing commitment to investing in top talent and expanding its expertise to meet the evolving needs of clients in a dynamic economic climate.

Katie added: “The communications landscape has evolved significantly over the past decade. We are now seeing trust emerge as the defining currency against automation and disinformation. Journalists now rely more than ever on established PR professionals, in much the same way that audiences gravitate towards trusted, recognisable voices.”

Alex Kane, Director at Farrer Kane & Co, added:

“Katie’s appointment marks an important step for the agency. Her breadth of experience across both major agencies and smaller, independent firms brings valuable insight and balance to our team. She shares our commitment to excellent client service and strategic thinking, and we’re thrilled to welcome her as a Director.”

Katie’s appointment reflects Farrer Kane & Co’s ongoing commitment to investing in top talent and expanding its expertise to meet the evolving needs of clients in a dynamic property market.