In 2016 we launched the annual telecommunications survey compiled by top five accountancy firm BDO to media in the UK.
BDO also tasked us with creating a tool kit containing everything their partner teams around the world would need to roll out the campaign to their own national media and social networks.
This was a challenging brief. The survey market is overcrowded, with a number of rival firms producing similar material. And, the publication date coincided with Brexit which was dominating the news agenda.
For the firm's global teams, we created a comprehensive tool kit that included a social media plan, pre- and post- launch communications schedule and full materials for the media.
For the UK launch, we broke the news with an exclusive bylined article from the leader of the BDO Global Telecoms Team in City A.M., reaching 1.27m online readers, followed by further bylines in the telecoms trade press, including Computer Weekly, Tech City News and Global Telecoms Business, among others.
To sustain momentum started with the launch, we secured meetings for the BDO team with Bloomberg, The Times, and TMT Finance, alongside an invitation to speak at the World Telemedia Conference, where the BDO survey was circulated to leading industry figures.
By crafting a suite of targeted content highlighting the best insights from the survey and producing a toolkit to maximise efforts by the global team, we differentiated BDO in a crowded market - positioning them as worldwide experts in the telecoms sector.