A national voice for a grass roots campaign
FreePeriods was started by 17 year old student Amika George. She wanted to make sure no one ever missed school because they were unable to afford sanitary products.
The days running up to the Spring Statement 2019 were crucial for the campaign. Amika and her team understood that the Chancellor intended to pledge to fund sanitary products in secondary schools – but she believed that funding must extend to primary, secondary and college level education.
Called in just two days before the Spring Statement we set about achieving maximum media opportunities for Amika to make her case.
In 48 hours, we secured coverage opportunities including interviews with BBC London TV and radio, the Victoria Derbyshire show, and comment pieces in nationals including Metro, Glamour and the Independent. This gave Amika a platform to argue passionately that funding must be ring fenced and extended.