Accelerating the profile of an ambitious specialist property lender

Atelier is a specialist lender providing residential property finance, working with brokers and SME developers up and down the country. With ambitious growth plans, the Atelier team tasked us with taking their profile to the next level. The brand was strong and distinct, but the business wanted more visibility in the market.

We shaped a multi-faceted strategy designed to get the right people talking about Atelier.

Tracking the issues affecting Atelier’s clients, from housing policy and interest rates to the ossified planning system, we created a pipeline of top-tier comment opportunities. We turned up the volume on Atelier’s own flow of news, with increased coverage for deals and research – and an eye to regional as well as trade titles.

Property is a people business: as such we also worked closely with the executive team to build their personal profile and network of media contacts.

In our first 5 months supporting the brand, we increased Atelier’s
media coverage by 45%

Delivering a regular flow of comment opportunities

Original research, working in partnership with academics and economists

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