Building a brand for a new generation
We worked with high-end retirement living developer Pegasus Life to raise the brand’s profile and appeal to a new generation of active retirees.
We developed case studies of residents and local Pegasus teams to source compelling first-hand soundbites for the media and worked with YouGov to devise a survey which generated data from over 2000 respondents.
With imaginative feature ideas like a focus on body-boarding retirees, our media campaign resulted in coverage with the Daily Telegraph, The Times, the Daily Mail and more. With national, regional and trade coverage, we developed the business’ UK-wide voice as well as its presence in each development’s local community.
Our rich content pipeline included design and copy for ad campaigns in high-end lifestyle magazines.