Building a reputation with absolute discretion
With a wealth of experience in the Royal Household, Michael Shaw created luxury lifestyle consultancy Franklin to deliver bespoke services to the global elite.
He approached us to help him gain a foothold in lifestyle publications read by his high net worth target clientele. We worked with him to leverage his expertise and translate it into coverage across influential national, international and trade titles. Franklin’s profile was transformed with pieces in the Daily Mail, the Financial Times, LUX, The Lady and a regular column in Hotel Owner magazine.
The coverage showcased his advice on topics as diverse as party planning, caring for valuable pieces of art, transporting super cars and British service standards.
Within 6 months, Franklin was flying, and had secured a place on the preferred suppliers list of one London’s best-known private client law firms.