Laser focused support for a savvy startup
Proptech Lavanda aimed to revolutionise short-term lettings in the private rental sector. We planned a media launch to match their ambitious vision, and reach investors, estate agents and potential customers.
Our launch created an initial flood of feature articles across the trade and national press, which set the scene for multiple successful funding rounds and high-profile board appointments.
After launch, we provided flexible support to meet Lavanda’s needs, working on news pulses to highlight its success in funding rounds. We established the Lavanda team’s expertise in their niche through comment and case-study features, achieving success with City A.M., The Evening Standard and The Daily Telegraph.
By working with Lavanda’s core team to develop laser-focus on the news that mattered to them, we supported the company from market entrant to expert voice, in only a few years.