Bridge

Launching a global ‘first’ in fund finance

When launched, Bridge was the world’s first fund finance marketplace. As a cloud-based platform for alternative investment funds to arrange capital call facilities in real time, it delivers significant cost and time savings.

What Bridge created was truly new in the world of fund finance, a market that traditionally relied on outdated analogue processes. As such, the brand had to educate potential users – borrowers and lenders – about what they stood to gain, as well as provide reassurance on the pedigree of the Bridge team, and the security of the new platform.

Our targeted media campaign delivered profile across top tier titles in highly influential FS trade press, including an exclusive interview for Bridge’s founder in leading publication The Drawdown. The campaign created a buzz that helped build the foundations for the brand’s subsequent US expansion.

Alongside establishing a network of crucial media contacts for Bridge’s executive team, we managed the brand’s corporate LinkedIn feed, creating a flow of branded content, and advised on key messaging for its nascent website.