Stevens & Bolton
Our client’s voice at the crest of a newsbreak
We’re adept at ensuring our clients are leading voices on newsbreaks. When the time comes, the key is being on the front foot. We’ve learnt over our many years that there is no need for a megaphone if you’re speaking to the right people.
In April 2025 the Supreme Court gave its long-awaited decision on whether “woman” in the Equality Act refers to biological sex or gender, coming down on the side of the former.
Working with the Employment, Immigration and Pensions team at single-office, regional law firm Stevens & Bolton, our targeted and streamlined approach ensured that despite a large number of players in the game, it was our client’s voice at the forefront of the newsbreak across national online, print, and broadcast outlets.
Fast response
With the principle being speed of approach, our team supported the client to produce compelling written soundbites, and develop engaging talking points for the airwaves complete with comprehensive broadcast advice tailored to each opportunity.
Our hard work selling in resulted in blanket commentary coverage in the Financial Times, City AM, The Times, The Independent, and the Daily Mail.
At the same time, our spokespeople appeared on Sky News, ITV News, CNN International, Times Radio, ABC News Radio, and BBC Radio Wales.
Commentary had to be pithy and punchy, as well as technically well-informed, to be picked up by reporters and ensure our client was front-of-mind and outgunning the many voices competing for coverage on this high-profile topic.
Protecting from polarising
We were also constantly mindful of how emotive this debate could be. Throughout all our activity we were conscious of the need to balance profile with being sure any spotlight was the right one for our client.
We sought opportunities that looked at the issue through an analytical and business lens – opportunities that showcased the valuable factual, advisory, and legal voice Stevens & Bolton could add, without risking exposure to the darker culture war noise.
The key to successful results like these is a true understanding of the client’s ethos, so that when the time comes, we are confident in picking up the phone and bringing even sensitive stories such as this one to life.
