Tailored content to fuel business development for a family of tech talent brands

Part of the YNV Group, brands Elev8, Cytek and Tek Experts together offer integrated services for clients around technical skilling, cybersecurity and technical managed services.

Working closely with global marketing leads and senior executives across the group, our brief was to build the profile of the brands with key decision makers: C-suite and senior management in sectors including technology, finance and HR.

Shaping a multi-strand campaign, we developed a pipeline of content for media and social media designed to position the brands as the strategic partner of choice for clients in the UK and internationally.

We punctuated this activity by developing thought leadership reports in the form of a series of white papers with a focus on key target markets. We developed these with in-depth desktop research and expert interviews, using the content in media relations and social media, as well as the basis for the brands’ new business bids and proposals.

Research and copywriting for bids, proposals and reports

Titles that reach the C-suite

Targeting verticals in HR and tech

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