Reed Smith

Guide to the Metaverse

With the publication of its Guide to the Metaverse, international law firm Reed Smith set out to explore a new frontier of opportunity and risk for its clients in sectors including games, music, retail, film & tv and manufacturing.

For Reed Smith, the metaverse is nothing less than the biggest industrial revolution the world has ever seen. The Guide was the first of its kind, covering the legal issues in areas such as data protection, privacy, licensing, reputation and intellectual property that continue to emerge as ever more businesses and individuals begin to collaborate, transact and create within the metaverse.

Our media relations campaign to support the publication of the Guide ensured the firm’s expert insights were covered extensively in the UK and around the world, in outlets including Forbes, The Economist, Bloomberg, Campaign and The Drum. The campaign reaffirmed Reed Smith’s position as leading legal experts in a market worth billions of dollars, and fuelled the firm’s business development pipeline. To date, the Guide has generated more than 100k impressions on LinkedIn and has been downloaded over 2000 times.