We worked with our client the pioneering fertility expert Dr Geeta Nargund, CREATE Health Foundation and MP Siobhain McDonagh to campaign for a change in law to protect the health of women going through IVF treatment.

We shaped compelling campaign messages and mapped out a communications plan to support Geeta and Siobhain as they pushed the Private Members Bill through parliament.

Our campaign was designed to increase public awareness about how the current legislation fails women, and to win support across parliament. This included a round table event for MPs co-hosted by activist June Sarpong and the launching of an official campaign petition. We also worked to engage prominent supporters and case studies to bring to life the reality of health risks linked to fertility treatment, and secure core media backing from The Sunday Express newspaper.

With media relations efforts focused on key milestones in the passage of the bill and our case studies, we secured a major platform for the campaign's key messages in national broadcast, print and online media including: Sky News, BBC London News, LBC, Radio X, Daily Telegraph and the Sunday Express.