haysmacintyre is a top-25 accountancy firm renowned for providing quality commercial advice to corporate, not for profit and private clients.
We've advised the firm on PR and communications for more than five years, flexing our service to support it through an exceptional period of growth.
Inspirational managing partner Ian Cliffe and his leadership team have achieved this growth by leveraging the firm's quality track record within key business sectors including hospitality, tech, sports and national charities.
Working with haysmacintyre's head of marketing, we designed a media relations and communications campaign to support the firm's business development goals and ensure its public profile kept pace with the pace of growth.
We increased the firm's visibility in target sectors by helping partners to use emerging issues as PR opportunities, shaping newsworthy commentary and securing coverage with trade and national press. Insight from haysmacintyre partners has appeared in titles from the Daily Telegraph and Daily Mail to Hospitality Today, Fintech Times and Drapers, on issues as diverse as the closure of Jamie's Italian restaurant chain, the taxation of cryptocurrency, and the online vs offline debate for fashion brands.
We worked closely with the marketing team to help the firm capitalise as effectively as possible on its extensive programme of client events and updates, capturing advice and insight and repurposing it in by-lined articles for trade press, such as 'How to account for dilapidations' in Estates Gazette and 'A VAT silver lining for a no deal Brexit' in Hedge Week. And we've written and publicised 5+ highly regarded annual market reports for the firm's hospitality and sports groups, presenting original research data and analysis.