Lavanda is a proptech start-up aiming to revolutionise short-term lettings in the private rental sector. The Lavanda team needed a media launch that would match their ambitious vision for the business and make them a well-known entity among three diverse target audiences: investors, estate agents and potential customers.
Our media launch involved a thunderclap of a dozen feature articles in a few short months across the trade and national press, setting the scene for multiple successful funding rounds and high-profile board appointments.
After the initial launch, we focused on a pinpoint, flexible support package that promoted Lavanda's news while remaining easily scalable at every milestone. By sharing news pulses to highlight Lavanda's success in funding rounds, and establishing the Lavanda team's expertise in this niche sector through case-study features, we efficiently delivered the strong results they needed
Through our work, Lavanda appeared in articles in City A.M., The Evening Standard and The Daily Telegraph, as well as founder Guy Westlake contributing special commentary on the private rental sector for Private Equity Real Estate's annual 'Investing in Residential' report.
By working with Lavanda's core team to develop laser-focus on the news that mattered to them, we supported the company from entrant into the market to expert voice in sector reports and national press, in only a few years.