A family-run estate agent in North London with 14 locations but little profile outside the capital, Martyn Gerrard approached us to boost the media footprint of both the wider business and Managing Director Simon Gerrard's personal brand.
Passionate about the sector, former president of NEAE Propertymark (formerly the National Association of Estate Agents) and forthright on defending landlords, tenants and agents, Simon was an ideal individual to promote for national broadcast opportunities.
We developed close relationships with guest bookers and soon had Simon commenting on topics ranging from the Budget to the sharing economy and UK rental market on Sky News with Ian King, Talk Radio, and BBC Radio 5 Live.
To support this push, we secured comments and feature opportunities across multiple national and consumer publications, including The Sunday Telegraph, City A.M., Marie Claire, The Evening Standard, Metro and Ham & High.
In just 12 months we positioned Simon as a go-to commentator on emerging issues and trends in the consumer property sector and increased the volume of media coverage achieved by Martyn Gerrard by 700%.