27 April 2022

5 minutes with Farrer Kane Director, and ex-broadcast journalist, Rupert Bhatia

We caught up with one our latest hires, Rupert, and asked him to tell us a bit about himself - and what he makes of the agency.

Now you've had a chance to get your feet under the table, what are your first impressions of Farrer Kane?

The team, just wow. Farrer Kane is made up of incredibly bright people who are not only able and ambitious, but also keen to learn and upskill themselves. This results in brilliant consultancy for Farrer Kane's clients, whether it's advising on a compelling media campaign, a digital strategy or crises and issues.

Also seeing the team pull together in the same direction, with such enthusiasm, is a truly refreshing experience and something that has impressed me from day one.

Prior to joining the world of comms, you spent 10 years in radio and TV news. What's the biggest lesson you learnt during this time that you bring to bat when advising clients on comms challenges?

Witnessing, first-hand, the damage that can be done to a brand in the midst of a crisis is a very powerful thing. The power of perception can never be oversold, and this is something I always keep front of mind when advising clients. In the age of ESG, reputation has never been more important and managing a crisis effectively can ultimately save a company's future.

What was the most exciting story you reported on at LBC and the BBC?

There are too many to count! But the EU referendum, and the financial fall-out that ensued after such an unexpected result, certainly ranks highly. I was really lucky to have a ring-side seat as the Prime Minister resigned, the Governor of the Bank of England tried to steady the markets and others attempted to make sense of what had just happened.

You also bring significant financial services comms experience. Tell us about your expertise…

Financial services is a very broad church and I've been fortunate to work with a wide range of brands, from accountancy and audit to wealth management. I'm probably best known for some of my property finance and fintech work, having supported firms with their approach to fundraising (series A and/or B), crisis and issues, general brand building and product launches.

Any other strings to your bow?

I probably should mention that I'm also an experienced media trainer, and have advised firms - from start-up to FTSE-100 - on how to interact with the press.

We're Clerkenwell-based. Any initial favourite eateries or drinking holes?

The Quality Chop House is already a well established favourite, Coin Laundry is my current go to for team drinks.

What are you most looking forward to in the next 12 months?

Working with such an ambitious team! I'm also really excited to help bolster Farrer Kane's financial services capability alongside our crisis and media training credentials.