21 March 2018

Farrer Kane appointed to raise profile of healthcare innovation hub Health Enterprise East

Communications agency Farrer Kane today announced that they have been brought on board to run media relations and drive social media engagement for Health Enterprise East, the healthcare innovation hub.

Health Enterprise East (HEE) delivers technology advisory services and innovation management to both the healthcare industry and the NHS, supporting teams developing ground-breaking new products. Their expertise and advice is an instrumental part of bringing numerous life-changing treatments, technologies and services towards use in the NHS. It is a growth sector and HEE is forging fruitful new partnerships with researchers, scientists and medical professionals every week.

Dr. Anne Blackwood, CEO of Health Enterprise East, said, "One of Farrer Kane's obvious strengths is their ability to work across a wide variety of technical sectors, and we are very much looking forward to their support in growing our business. Communication is key when it comes to navigating the complexities of funding and developing medical technology, so Farrer Kane's clarity and verve will serve us well."

Beth Farrer, Director at Farrer Kane, commented, "We have been highly impressed by the fascinating work that Health Enterprise East are driving from their base in Cambridgeshire's silicon fen. The technology they help to develop will ultimately improve the lives of people around the world, and we're thrilled to be helping to shine a light on these innovations. We feel that this assignment will give the agency a great platform to demonstrate our expertise in the field of healthcare and technology."