03 April 2018

Farrer Kane chosen to build media profile for sustainable technology company Econic Technologies

Farrer Kane has been appointed to lead media relations activity for pioneering British catalyst technology company Econic Technologies.

Econic Technologies creates catalyst technologies for application within the plastics industry. The company's catalyst systems enables manufacturers to reduce the energy needed to turn carbon dioxide into polymers, which are then used to create every day plastics. With these systems, manufacturers can turn waste CO2 into something useful, making their processes more sustainable, kinder to the environment and more cost efficient. If the catalyst technologies have a 30% uptake by 2027 it is estimated that 2 million cars worth of CO2 can be saved. The technology could be transformational in a wide range of sectors from automobile production to footwear and apparel, furniture, home appliances and building insulation.

Rowena Sellens, CEO, Econic Technologies said, "Working with Farrer Kane is part of our ambitious growth plans as a company. Knowing we can trust the agency to understand our core business messages and navigate the media landscape on our behalf by translating technical subjects into newsworthy campaigns is a key reason for our partnership. With Farrer Kane's media expertise and contacts at both the national and trade media levels, we know we have the right partner to help raise our profile."

Alex Kane, Director at Farrer Kane, commented, "This is a great opportunity for us to help raise awareness of a company creating technology that has the potential to transform our planet. Econic Technologies' catalyst technologies enable significant environmental benefit as their use can help manufacturers to lower CO2 emissions. It's a great opportunity for us to be involved with a company that is helping other businesses create value from waste, adding sustainable and economic benefits. We are excited to be working with a company that is paving the way for a more sustainable future."