03 April 2019

Farrer Kane to lead on communications for challenger education recruitment brand Just Education

Communications agency Farrer Kane has been appointed by Just Education, the supply teaching company, to advise on communications and web design as part of the start-up company's push to build its brand and achieve fast growth.

Just Education is an exciting new entrant to schools' recruitment market, seeking to transform supply provision to make it fairer, more efficient and ethical for schools and teachers. Just Education has designed a digital platform that will put quality teachers where they are needed, and by cutting out expensive agency fees, make sure that schools pay less while teachers take home more.

Farrer Kane will be designing and developing a new website, as well as providing full PR and communications support including on media outreach, social media and wider content creation.

Lorin Clough, Business Development Manager at Just Education, said, "The Farrer Kane team impressed us with their response to our brief in terms of the creativity, range and commercial focus of their ideas. The quality of their track record and client portfolio was also a big factor in our decision to appoint them."

Beth Farrer, Director at Farrer Kane, commented, "Just Education is offering a genuine alternative to the high fees and lower pay that blights much of the supply recruitment market. We're really excited to have the opportunity to help them build a business that will make a real difference to the education of children in this country. We're also delighted that our introduction to the Just Education team came through an existing client, which is testament to the quality of the results the agency is delivering week in and week out."