19 January 2022

New appointment enhances Farrer Kane social offering

This week sees us announce the latest in our series of new hires, as we welcome social media specialist Lou Laird to the team.

Lou is a highly experienced social media and marketing specialist with a 20 year track record of helping brands of all sizes develop compelling marketing campaigns, as well as social media content and strategy that have a real impact on the bottom line. With much of our work to clients already delivered on a multi-channel basis, her appointment complements and bolsters existing skills within the team, and allows us to offer an even broader package of services.

She joins us from own specialist social consultancy, where she worked with start-ups and small, fast-growth businesses, helping them to increase brand awareness across a range of social media channels. Her diverse client base ranged from the likes of litigation boutique and challenger brand Ignition Law through to NewLaw firm Halebury and Elevate Services, as well as charities including Free Periods and Support SEND Kids.

Lou began her career in marketing, working inhouse for Bidwells Property Consultants before moving to become campaign manager for global law firm Eversheds where she oversaw a variety of marketing campaigns, events and branding initiatives.

From there she moved to the public sector and took a senior communications role in house with a large NHS foundation trust, where her work spanned internal communications, service launches, CEO interviews and working with the PR team on the internal side of crisis communications.

Welcome to the team Lou! Fantastic to have you on board.