Step 1: The truth
The truth. It’s a good place to start. We’ll take the time to understand you and your business. The reputation you have and the one you want. Before we do anything else, we make time to listen and understand. We’ll put the hours in up front because we know there’s a pay off: in the success of our working relationship, as well as the quality of what we deliver for you.
Farrer Kane. True listeners
Step 2: Process with passion
Do you like to think of yourself as ‘process driven?’ Thought not. We’re a little bit different. Planning well, with an open mind and a practical hand is a passion of ours. Yes, it’s a process – but a creative one.
If you’re confident about who you need to reach, great. If not, we’ll help you break it down – and then work out how to get your name in front of the right people. It’s about matching the right message, to the right audience, through the right channels.
Farrer Kane. Creativity with a core.
Step 3: Intelligent creativity
Everyone’s got a story. Or so aspiring novelists are told.
Actually, we think that’s pretty much right. Welcome to our ‘newsroom’ where your story comes to life – a process designed to road test what you have to say, before it hits the outside world.
You bring your expertise, insight and best work. We’ll bring a journalist’s eye for a headline and a fresh perspective to identify what will make the cut with the audiences that matter – be it clients, prospects, employees or media.
Farrer Kane. Bringing your story to life.
Step 4: Start spreading the news… 24 hours a day
If you’re looking for an agency you probably want to boost your profile, create some interesting new content or defend your reputation – right?
We can do all of that (and more). What lots of agencies won’t tell you is that there is no magic formula to deliver these results. Yes, it’s about applying creative ideas alongside industry know-how – but mostly, it’s just about hard work. Here, everyone from the founders down rolls up their sleeves and gets stuck in, chasing down every single opportunity for you.
Farrer Kane. Thinkers AND do-ers.
Step 5: How did we do?
Do you always get what you pay for? You certainly should. It’s a simple principle and one we’re passionate about.
There’s a lot of debate out there about how to assess the worth of some communications work. In fact, it’s not that much of a mystery. With sensible planning that links what we do to what you’re trying to achieve, there’s no reason why you won’t be clear about the benefit we deliver.
Farrer Kane. Accountable for everything we do.