ea Change Group delivers change management projects for the UK's major retail and challenger banks, yet despite a strong client base it was little known in the wider financial services sector.
With a change of name, we defined what ea offered to the market. Then, by positioning them as the go-to experts on emerging EU legislation affecting their sector, we dramatically increased their media profile with comment opportunities and by-lined features across national and specialist banking press. Hits included the Financial Times, Bloomberg, City AM, the FT Adviser, Retail Banker International and Banking Technology.
By helping ea react nimbly to the issues that matter, we delivered consistent success with a steady stream of coverage that boosted the firm's visibility and demonstrated its expertise.