In 12 months, we secured 130 pieces of top-tier coverage for PegasusLife, 32% of which was national. Working with the high-end retirement living developer, our aim was to create a brand that appealed to a new generation of active retirees and was a dominant player at the premium end of the market.
By securing coverage in the national, trade and regional media, we developed the business' UK-wide voice as well as its presence in each development's local community.
We established lasting links between the business and national titles like The Telegraph, The Times and Daily Express, positioning it as a leading industry voice.
Developing a rich content pipeline, we produced visual designs and written copy for advert campaigns in high-end lifestyle magazines, secured video coverage, coordinated national supplements and distributed news to local and trade media.
We developed strong relationships with spokespeople, like CEO Howard Phillips, as well as case studies of residents and local sales teams, allowing us to provide compelling first-hand soundbites to the media.
Using case studies and PegasusLife assets, we crafted imaginative feature ideas; for example, securing a full-page Telegraph feature on body-boarding retirees.