Stevens & Bolton
Our client’s voice at the crest of a news break
We’re adept at ensuring our clients are lead voices on news breaks. When the time comes, the key is being on the front foot. We’ve learnt over our many years that there is no need for a megaphone if you’re speaking to the right people.
In summer 2023 the sad news broke that well-known High Street retailer Wilko would be going into administration. Working with regional law firm Stevens & Bolton’s head of Restructuring & Insolvency, our targeted and streamlined approach ensured that despite a large number of players in the game, it was our client’s voice at the forefront of the newsbreak.
With the principle being speed of approach, our team supported the client to produce compelling soundbites, useful to the media. Our hard work selling in resulted in blanket coverage in the Financial Times, Evening Standard, i news, and Sky News among others.
To be picked up by reporters, commentary has to be pithy and arresting, as well as technically well-informed. The key to successful results like these is a true understanding our clients’ ethos, so that when the time comes, we are confident in picking up the phone and bringing even sensitive stories such as this one to life.