PromoVeritas: a profile to beat the competition

PromoVeritas is Europe’s largest promotional compliance agency, supporting brands to create fair and legally compliant prize promotions, competitions and giveaways.

The business counts household names including Amazon and Cadbury among its clients. Looking for a partner who could match their own creativity and flair, PromoVeritas brought us on board to help amplify their profile as they embarked on a major growth plan.

We devised a multi-strand campaign that would deliver on PromoVeritas’ objectives: to highlight the business value of prize promotions, promote compliance, and position the consultancy as a ‘promotional bodyguard’ to protect brands and keep their reputations safe.

Building a close working relationship with PromoVeritas’ charismatic CEO Jeremy Stern, we were able to exploit opportunities for commentary on retail industry news breaks and leverage his insights to create a steady flow of commissions for bylined feature articles.

Over the course of our first seven months supporting PromoVeritas we transformed the brand’s media footprint, with coverage totalling almost ten times that of the seven months prior. In that time one third of the coverage we secured appeared in national titles.

Coverage in the Telegraph, Independent, Mirror and Evening Standard

Hits in the key trade titles read by PromoVeritas’ target audiences

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