Hartnell Taylor Cook

Top tier coverage for HTC’s London team up 500%

Hartnell Taylor Cook is one of the country’s leading property consultancies, boasting a successful track record stretching back more than a century. With an established reputation as one of Bristol’s leading agents, the firm asked us for help to rebalance its profile, to better communicate the strengths of its London office.

Working closely with the London team we planned a profile-raising campaign drawing on issues front-of-mind for their clients: from business rates to sustainability. Building on the team’s insights and technical expertise, we targeted publications at the top of their wish list. Meetings with key journalists and thoughtful media outreach soon resulted in a pipeline of coverage that quickly increased the London team’s profile, including hits in influential titles Property Week and EG.

With an expanded remit we now work with professionals across the business supporting on media relations, social media, including paid campaigns, content, and crisis communications, as well as on copy writing for the firm’s recent website refresh.

Profile-raising coverage
including by-lined articles,
expert commentary and news on additional service lines

In the year 2021 to 2022 the
firm’s LinkedIn followers
increased by 34%, and our
media campaign resulted in
59 pieces of coverage

“Farrer Kane have done a great job in assisting to build our brand across London and are now working with us on the rest of our business. They continually drive to deliver positive results across professional and social media.”

Jonathan Marwood, partner at Hartnell Taylor Cook

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